Key factors to the success on promotion of Instant Noodle

After the success of "Nissin" noodles, copycat makers appeared one after another. Even industry giants based in Western countries such as Lipton and Campbell's began to experiment with ramen-like products. Nowadays, there are hundreds of brands of instant noodles for selection in supermarkets around the world. Under such a fierce competition, each manufacturer would have to promote their products strategically.

According to a survey conducted by "Pot Noodle" (part of the Unilever group in the UK), around 50 per cent of purchases are impulse buys. Therefore, in order to stand out from the rest, attractive packaging is essential in order to draw the attention of potential buyers. Exotic images are associated with particular flavors, in order to promote the idea that eating instant noodles is fashionable. The Pot Noodle brand takes the whole idea further by trying to promote a cult image for its products (http://potnoodle.com)

Price is often not the crucial factor in the purchasing decision of customers. The price of instant noodles is usually much cheaper than a meal purchased in a fast food outlet such as McDonald抯 and Kentucky抯. The purchasing decision mainly rests of the food quality i.e. type of noodle and seasoning.